cheltenham-jazz-festival
Having looked after the Cheltenham Jazz Festival’s press for several years running, AirMTM’s aim has always been to bring publicise the event to as broad a spectrum of press as possible, and to build on previous events’ successes. We have maintained the festival’s exposure with TV appearances of the festival’s artists, features and multiple previews, live reviews and interviews across the national press, and preview plays, interviews and live recordings of the concerts on national radio. The careful creation and exploitation of different angles and slants on the festival and its artists has meant we are able to successfully pitch to both specialist and mainstream press contacts and reach a much wider audience. Working closely with both the festival’s own press office and external organisations associated with the event, such as the Norwegian Cultural Institute, AirMTM has ensured maximum possible exposure for the festival for six years and counting.