Upcoming Gigs

Air, offers an efficient and reliable service in the design, build and/or management of social network profiles for artists in the music industry. We work closely with record labels, social network content managers and the management of each artist for general profile management, online features and single & album promotion.

Using the internet to its full advantage, whether furthering the career of an established artist or building a profile from scratch, is one of the most important promotional tools available to the music industry. It allows artists and promoters to reach a wider audience than is often possible through other mediums and keeps fan bases regularly updated on an artist's activity. Through our intensive use of popular social networking sites such as Myspace, Bebo, Facebook, Trig and Virb, we can ensure that all our artists have a current, up-to-date media profile that gives access to any and all relevant information as soon as it becomes available. This connects the artists to their audience on a personal level and means that fans are included in every aspect of an artist's work and movements.

We have worked closely with the content managers for both Myspace and Bebo, the world's most popular social networking sites with over 100 million and 36 million international users respectively. We allow fans privileged access to regular podcast updates from each artist in order to present their followers with a genuine and personal insight into their lives. Additionally, all artists have regularly updated authorised content available on the video sharing websites YouTube and Dailymotion, with fans who visit the artists' channels able to view exclusive tour footage and archived television appearances.

In addition to the above, we also film and edit behind the scenes footage for social network usage and promotion. Click here to see some examples.

Having an amazing talent such as Jamie Cullum performing at the Bebo Open Media launch event not only enabled us to showcase an example of the 700,000 artists that can be found on Bebo by its 40 million global members, but also provided some great entertainment for everyone who attended - they all loved him.

Joanna Shields, President - Bebo

Current clients

Beth Orton (SonyBMG)
Faithless (SonyBMG)
Paul Young (SonyBMG)
Guillemots (Polydor)
I Am Kloot (Skinny Dog Records)
Jamie Cullum (Universal Music)
Jason Mraz (Atlantic Records)
RyanDan (Universal Music)

Air Social Networking Successes

Myspace

Jamie Cullum 7 day take over; featured profile, exclusive podcast, favourite artists & videos (France)
I Am Kloot Behind The Scenes feature (UK)

Bebo

Delays competition feature (UK)
Jamie Cullum Hollywood Bowl Competition (US)
Jamie Cullum featured profile (US)
Jamie Cullum performance at the Bebo Open Media Launch, November 2007.
Jamie Cullum Christmas competition (Global)
Jason Mraz exclusive tour ticket pre-sale - Homepage coverage (UK)
Jason Mraz video competition - Music Homepage coverage (UK
RyanDan featured profile (US)

Other Social Networks

Jamie Cullum YouTube channel
Jamie Cullum Facebook
RyanDan YouTube channel
I Am Kloot Facebook